Direct Marketing Association Of Washington

Malta tourism is booming. Hotels are filled to the point that some tourists had to be sent to Gozo – and strange even to the extent of Sicily! Yes figures show that 2007 is proving to be the best year for tourism in Malta at least the last six years, with increases not only in terms of arrivals, but Also in the rates of hotels and occupations. National Bureau of Statistics figures for September showed that arrivals were 17.8 percent more than in past.

"Until then, the problem is how to fill the rooms, but now is a matter of classifying overbooking" laughs President the Malta Hotels and Restaurants Association, Josef Formosa Gaucin. In fact, I could not think of the worst problems.

Year after year, the first nine months 2007 has seen an overall increase of 7.6 percent in tourists visiting Malta, with August as one of the best months in the history of its tourism. The numbers are constantly shake out and maintain that look good.

In fact, the best is not over yet positive operating results until late October, the airport Malta international figures this month showing a 16 percent increase in passenger movement during the same period last year, while November figures also show increases. The rest of the winter is expected to increase the capacity of good seat in excess of 10 percent – partly as a result of new routes Low cost airlines offering cheap flights to Malta, such as Ryanair, German Wings, Clickair, which ceased operations in October and is scheduled to begin again in April, Norwegian aircraft from April and the possibility of another Madrid. Increases during shoulder normally silent, therefore, also expected.

Needless to say, Mr Formosa Gaucin is "very pleased with the change we've seen though stressed" the need to keep your feet in "ground encouraging all stakeholders in the industry to continue to work together to tackle challenges ahead.

Tourism is, after all, a very dynamic sector and things change constantly. Of course, it would be able to continue seeing the same growth rate as Malta has its limits. But definitely not the country it stops to work to maintain the levels achieved with the objective of growth in the winter months and shoulder.

The product was also is a critical aspect of the industry and the MHRA acknowledges that something has been done on this front too. "But this is an area that is never enough, "says the Lord. Gaucin Formosa – and it is likely that this attitude contributes to the improvement.
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The Association is pleased that the funding The EU is now be used to continue the upgrade of the product, and poured in, for example, better facilities and beach restoration Maha magnificent bastions.

The government budget for 2008 has allocated an extra EUR 11.6 million to improve the tourism product. He voted for a record sum of EUR39.1 million for the industry, with 24.5 million EUR was the Malta Tourism Authority to continue its work.

But Tourism and Culture Minister Francis Zammit Dimech in 2007 attributed the success to the proactive collaboration of government, the MTA and the parties concerned.
While expressing his satisfaction with the results, he says he knows very well that "now and they have higher growth and to work together in this direction to achieve both in 2008 and beyond.

"On our part, we have made conscious decisions and are collecting three positive results: the introduction of low cost airlines big, without losing sight of the interests of the traditional airlines, including Air Malta, tour operators and increase investment in the Malta market more effectively abroad, and organizing a wide range of cultural events and entertainment that make Malta a unique experience for tourists and Maltese alike. "

And the national airline is doing its part too. Air Malta is focusing on their marketing campaigns and aggressively promoting value for money travel opportunities, launch successful campaigns in major European markets, which offered the island as the best alternative short rest, said its General Manager, Product Marketing, Brian Bartolo.

In the UK, just launched Malta Break Escape, which has been running since the last week of October and presents an excellent opportunity to travel input tourists from the UK. In France, Italy, Germany and the Benelux countries, the recent advertising campaign for Air Malta resulted in an increased market reservations Travel entry in Malta in November and December before the peace, period, says Mr Bartolo.

Air Malta is an active network of airline, finding codeshare agreements with global companies – a key investment in the connectivity of the national airline of Malta. The latest addition to the list of codes is shared Air One, which shares with Air Malta to Rome Fiumicino code, ie, its market reach now covers all the Italian national airport.

The codeshare agreement with Lufthansa successfully concluded in November 2006 allows both companies to offer two daily nonstop flights to Frankfurt and a daily flight to Munich, with connectivity to all German regional airports as well as America Online Europe and Asia.

The measure has generated important new traffic in Malta, with a positive direct impact on the tourism industry. The codeshare agreement, which initially was the only operating live in Malta-Frankfurt-Munich routes of Malta is that now covers all German regional routes, Mr Bartolo said, adding that recently, the codeshare agreement has also extended to the Scandinavian cities of Oslo and Stockholm. Through the codeshare agreement with Lufthansa, are nonstop daily services Malta from Washington Dulles International Airport via Munich.

These events are widely increasing the accessibility of Malteseislands major European and international gateway.

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