Direct Marketing Association Opt Out

Over the last decade or so, mobile marketing has gone from a fairly broad term advertising to a specific type instead of marketing. Once, the term traditionally used to describe any form of marketing that made use of a movement ("mobile") media, mobile billboards, tours and other outdoor advertising.

Today the term usually refers to a medium that can move, but has little in common with the traditional definition – the mobile phone or mobile device from your computer. In fact, the most recent definition of the Mobile Marketing Association is "a set of practices that enables organizations to communicate and interact with their audience in an interactive and relevant through any mobile device or network. "

The different types of mobile marketing being offered have expanded rapidly in a relatively short time:

SMS Marketing

It could be said that the first method of marketing for devices mobile, this type of method was only possible when the short message service (SMS) became a standard system capacity for mobile phones and service providers. First launched in the 2000s in Western Europe and North America, originally received a negative reception from many sectors, as it was not regulated and companies often sent unsolicited advertisements to users who had never opted to receive such messages.

Today, anti-spam laws in most developed countries require advertisers to receive the permission of mobile phone users send SMS messages before and should give an option opt out within each text. This perhaps helped him become the most popular branch of the mobile marketing industry, with several hundred million SMS advertising messages sent each month in Europe alone. SMS marketing covers both direct advertising and competitions, where users submit their responses to choose a brand to change their marketing campaigns and a chance to win a prize. Bluetooth marketing content is often very similar to messaging SMS, but uses a different type of communication to send messages to mobile devices and is based on a "hot spot" of the system. Generally, this involves sending marketing messages to anyone who comes within range of Bluetooth transmitter with its open configuration.

MMS marketing

Essentially a form of rich media marketing SMS, it uses the multimedia messaging service and therefore only You can get phones with color screen and MMS capability. Luckily, this explains the vast majority of users and effectively all modern phones. These messages may contain a synchronized slide show of images, text, audio and video are popular brands for specific campaigns. Some campaigns involve participation of MMS users, when in fact get the advertiser photos, videos or audio clips for use in a competition crowdsourcing or content for the web.

Marketing on the mobile web

The latest addition is generally an extension of web marketing. Many mobile devices provide access to the Internet via the 3G network or even via Internet connections without threads, the most advanced of them are known as "smart phones" and are often able to make a website in itself so that a desktop PC.

However, the different dimensions and a mobile interface means that HTML pages Traditional doubled in a mobile format optimized in another direction, where navigation is less dependent on a mouse and intensive processor, where the content is less likely to appear. This opens the exhibition of advertising for mobile devices, as well as banners and ads text search engine marketing. Often, advertisers can use traditional advertising networks PC to mobile devices, especially if they include landing some lines of code, which is useful as the mobile format also allows the new "click to read" format to generate leads directly and geolocation dynamic marketing based on location use.

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