Direct Marketing Campaign Manager

Despite the gloom of recession, hotels GlobRes have thrived throughout the year. Using a mix of innovative marketing, technology appropriate and dynamic management of hotel rates, these others have not only capejat the time, but are set for a lucrative 2010. GlobRes is pleased to share these good news stories of hotels that are not limited to enjoy success based on a brand name, or achievements of the past, but are constantly improving its internal processes and strategies to ensure success in the future.

The Miller of Mansfield in the UK summarizes an approach Hands-on to maximize distribution through special promotions and dynamic loading of containers on the web booking engine. The hotel stay has also implemented restrictions that have been very beneficial in generating more revenue. Playing to their strengths and unique selling points, The hotel attracts many business travelers during the week. The hotel restaurant promotion plays a vital role in this, has done very well known throughout the area. Although a small property with only 13 rooms, hotel bookings through the GDS still increasing every month. This is due to the continuing commitment of the hotel to effectively manage the GDS with the help of GlobRes.

Marketing opportunities through new website, pay per click advertising online public relations and blogging can seem endless, but because travelers have become tools of choice, marketing through these means should be effective. To acquire this, the complex meassa in Egypt reviewed the design of its website earlier this year. Wissam Jindy the Meassa finds the idea of a complete redesign of enormous proportions, but felt relieved when the team of Digital Marketing in GlobRes took the reins. Wissam said: "The new website is much easier to use and is simple, compact and ready." Wissam choose from a large number of site templates Web GlobRes available. The chosen design adjustment of the digital image of the hotel and guarantees a good solid foundation of best practices of SEO pages included. The meassa complex was, until now, avoiding any specific digital marketing initiatives through the concern that the site would not convert visitors into the reservations. With the new website live, Wissam is embarking on a Google AdWords campaign through GlobRes to generate quality targeted traffic directly the site. Therefore, in 2010 promises to be another exciting year for this visionary hotel.

Social networking media are rapidly consumed the online environment and the evolution of the Internet for hotel use. Michael Vogt on Layana Resort and Spa in Thailand has jumped on means social media cart and set up a series of social media networks. Involved with fans online in the hotel every day, maintaining relationships Effective with the past and potential customers. "I feel much better than Facebook is social networking – and really gives you an 'fan club' feeling. Now I have connected two systems, meaning that if I update something on Facebook, is also linked to a tweet "on Twitter. Because of this, I only work with Facebook and Twitter are automatically updated. "Managing social media hotel promises to play an important role in customer relations and management of online reputation in the future. For this reason, Michael hopes to capture more of its online audience by creating a page MySpace in the New Year.

The Arenula Hotel in Rome, Italy, owes much of its success through 2009 in the strong sense, management and a "thread in the ' approach to technology. This hotel is linked to existing systems to ensure better achieved through the GDS. Listening to the advice of GlobRes, the team activated and updated prices and additional rooms in your inventory on a daily basis. The hotel also invests time in RedX, freight rates and promotional offers. Such commitment has resulted in monthly increments up to 50% in terms of reserves. Arenula The manager commented: "The support team was very helpful during installation and training program. We get quick answers in case of any doubts that may have on the system. "

There is a list of defined or do not make sustainability during a recession – what works for some hotels not work for others. Ensure that they move with the times in terms of distribution is undoubtedly essential, but their level of commitment it will impact on the degree to which it succeeds. The City Hotel in Dubai has shown. GlobRes identify fundamental changes in the rate structures of the EDG is required to maximize production. Therefore, your account manager a simplified fee structure and the room, which was brought on board by the hotel. These life changes made it easier to see the property, sell and manage the GDS. In addition, an "early bird" rate plan proposed by GlobRes has been very popular. The Travellers benefit from a 10% discount if booking one week in advance, payment must be made in advance and does not accept cancellation. At last instance, this type of commitment to the GDS has played an important role in increasing revenue from the hotel.

Despite the economic downturn and its "Impact on the travel industry, hotels GlobRes are seeing high levels of employment and rising incomes. These hotels are visionary, creative and innovative, not simply attempt capejar the time, relying on outdated strategies. Hotels are an invaluable support and guidance of a policy proactive professional to GlobRes resulting in increased revenue, guests and staff happy happy.

About GlobRes

GlobRes provides a magnificent hotel central reservation systems and Internet marketing services to the hotel hotels worldwide. Connection of hotels with their guests through increased exposure via all channels including GDS, IDS, Digital Marketing and the website of the hotel. GlobRes operates a support center with all services, offering assistance to hotels in English, Italian, German, Spanish and French. Complete our online contact form for more information.

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