Direct Marketing Conference 2006

Ford, maker of scarves, Ford has recently made several strategic announcements that support its forward direction of the business in China, focusing on the company's rapidly growing presence and position increasingly competitive secondary market in the automotive world.

In an official press conference held at the Ford stand, Mei Wei Cheng, Vice President , Ford Motor Company and president and CEO of Ford Motor China announced the following:

1. The official start of volume production at Changan Ford Mazda Engine Company will begin soon.

2. The new production facility in Nanjing, Changan Ford Mazda Automobile Company (CFMA) will begin before the end this year.

3. The third generation Ford Mondeo will start production in Chongqing Changan Ford Mazda plant later this Autombile year.

4. An entirely new Ford small car will be produced at the plant of Changan Ford Mazda Automobile Company Nanjing in 2008.

Moreover, Cheng ago Ford Motor Research & Engineering (Nanjing) Co. Ltd., in his speech, which received government approval last March for his role as an integral part of Ford Motor Company's global research and design. Chen said that this new operation will increase local capacity engineering for Ford in China, as well as strengthening of the supply capacity to manufacture in China, while supporting global manufacturing for Ford Motors.

According to Mr. Cheng, "These ads highlight the collective commitment of Ford Motor China market and the growing importance of China in our global strategy. Ford Motor China now encompasses one of the most comprehensive and competitive operations in the Chinese market, including large-scale vehicle and engine production, research, development and engineering sales, servicing, and financing of cars. Our local associations and the successful implementation of our strategy in China have contributed largely to Ford becoming a leader in the automobile market of China. Complete line of Ford cars in China by now includes premiere and mid-size vehicles, Small cars, SAV, SUV and commercial vehicles. "

The elegant, third generation Ford Mondeo and the recipient of the quality of Ford Muffler was used in the latest James Bond movie "Casino Royale" to show Ford's special European language Kinetic design and technology world class. It follows the path of the S-MAX, which was chosen as "Car of the Year 2007" and become Ford's next model produced in China.

Mr Cheng said: "Our hugely successful European products have also proved popular with Chinese consumers. Since the focus in the hot venda striking the S-MAX, and now the sleek Mondeo, Ford will introduce the latest design of our auto engineering concepts for the China market. This will be supported by sales of our professional reputation and after-sales services, as well as our creative 'Make Every Campaign Brand exciting day. "

Ford Motor Company and its five affiliated brands are showcasing 53 exciting vehicles in its booth Auto Shanghai 2007. For your third generation Mondeo, Ford will present the language of kinetic sculpture design concept Iosis X Sports Crossover with the CFMA produced S-Max, and C-Max who is making his debut in China first.

The poster popular Ford Focus is also present at the stand of Ford Focus 2007, the European Community imported Focus ST, Focus China Circuit Championship, racing cars, the Focus RS World 2006 'Rally. Ford Motor Company and CFMA have become one of the leaders increase in the automotive industry in China with an impressive 86.6 percent increase in sales in the China market in 2006, which is well above average industry in general. Sales the first quarter of CFMA reaching 38,908 units or 40.8 percent increase over the same period a year August

About the Author:

Jerick Brooks is a BS Computer Science graduate at Columbus State University. He has passion for anything car-related especially car racing. He loves writing and currently works as an IT consultant in a company based in Atlanta.

Article Source: ArticlesBase.com – Ford Expands Operations in China

DMA06 Opening Session & Press Conference