Direct Marketing Conference 2008

www.cri-report.com – Exhibition economics, economics of tourism and real estate economy together are known as the three industries in the smokeless century 21. Modern conventions and exhibitions industry is known as a rising industry in the new century that is endowed with enormous vitality and development potential. Was become the symbol of strength and competence in the image between the cities. On a large scale and high-level exposures will increase the popularity and power economy of a city.

Exhibitions stimulate consumption in catering, accommodation, tourism, transport, publicity, decorations, etc. and promote economic development throughout the city. At the same time, developing the economy and promote exposure provide lots of opportunities jobs. It is estimated that every 1,000 m2 of exhibition areas can create hundreds of jobs. For example, the Hanover Expo in 1996 had created 100,000 jobs. Exhibition activities can help companies gain competitive advantage in products, technology, production and marketing, which greatly reduces the opportunity costs of access to resources and help improve global competitiveness. The essential meaning of exhibitions for the economy Local is the wider range of opening, a more realistic comparison, the options more accurate and more efficient configuration to achieve better growth in quality to improve the economic security index.

In 1978, there were only six international exhibitions held in China and 21 exposures which are held abroad. Today, the number and scale exhibition of China have increased hundreds of times and penetrate all economic sectors. In addition, all walks of life have their own international professional exhibitions. According to statistics from the China Research and Intelligence in end of 2010, there were over 150 showrooms and large sized businesses with indoor exhibition area of ​​over 10,000 m2 and the area Total cover was more than 4 million square meters.

In 2010, there were over 3,500 officers exhibitions held in China, direct the income reached CNY 16.20 million (The Research Report on China Convention and Exhibition Industry, 2011-2012, Shanghai World Expo will not mind in all the statistical figures of 2010), boosting the income of nearly CNY 150 billion industrial and related economic benefits and social conditions.

In terms of scale and strength of exhibitions, Beijing, Shanghai and Guangzhou have become central cities of China exhibition with the accounting market share 30.10%, respectively; Dalian, Changchun, Qingdao, Nanjing, Suzhou, Chengdu, Wuhan, Nanning, Kunming, Chongqing, etc. have become the central cities of regional exhibitions and in addition, some prefectures, counties and cities also are building exhibition centers, exhibitions, and training of local exhibitions only cities such as Weifang, Yiwu, Shunde Lecong, and Dongguan.

From Asia MMI-Munich International Trade Fairs Pvt. Ltd. and China International Exhibition Centre, CIEC Group Co., together established the first joint venture in the industry the exhibitions in China in 1995, the internationalization of industry exhibitions in China has begun well. In recent years, Chinese industry the exhibition not only has organized or participated in some exhibitions of international renown, but also formed joint ventures with companies known exposure International, which possess a number of projects worldwide fame.
In 2007, the WTO transition period basically ended, and industry China will expand the services opening. The number of Chinese-foreign cooperation exposure was increasing rapidly. The phenomenon of fusion and recombination in the industry conventions and exhibitions are becoming more intense. more foreign investment will be put on the showroom management. The magnitude and quality of exhibition held by foreign companies in China will be improved and the level of internationalization of the exhibitions in China will increase even more.

On one hand, the giant international exhibition goes to the convention industry in China and exhibitions through cooperation in the exhibitions, the establishment of joint ventures and other forms; Moreover, the exhibitions in China are also trying go to the world. The convention and exhibition industry has its own law of development, ie branding and internationalization.

Since 2006, the construction of places of exhibition industry in China has shown a structural change and central and western China has become the new hot spot. Since 2006, construction of exhibition centers in the developed regions of eastern China has apparently cooled, while that in Central America and western China, represented by Xi'an and Wuhan has continued to heat up, and the recently added projects have seen a reduction.

Due to the influence of macroeconomic control policies issued by the Chinese government, the speed of construction sites in China slowed in 2006 and warmed dramatically in 2008-2009, a resurgence that began a round of its building. Many new construction projects, exhibition, living passed existing sites with more than the amount of investment and construction scale.

Seen from the development trend in general, the Chinese market show progressively subdivided, and the Chinese exhibition industry has been growing slowly mature in the open market. have different exposures target audiences. While the orientation is correct, firms exhibit will find a large number of target customers.
China is country world's most populous area with a huge potential consumer market. In connection with the exhibition market in the world, with hundreds of billions of dollars each year, the China Convention and Exhibition industry with the scale of just over USD 2 billion per year is now enjoying space development enormous. In China, the convention and exhibition industry in itself and relevant industries all have huge development space for investors to explode.

More information can be acquired following Research Report on China Convention and Exhibition Industry, 2011-2012:
-Analysis of the Status of Development of China's Convention and Exhibition Industry
Analysis-Development of industries relevant Convention Industry Exhibition and China
-Analysis in major cities of China and the Convention Industry Exhibition
-Analysis largest exhibition centers in China Convention and Exhibition Industry
-Analysis of the leading companies in China Convention and Exhibition Industry
-Forecast of development trend of China's Convention and Exhibition Industry
State-Building of exhibition centers in China

After people suggest to buy this report:
– Companies that operate Exhibition Halls
– Business Organization of Congresses and Exhibitions
– Business Management Convention and Exhibition Industry
-Investors focus Agreement on China and Industry Exhibition
Institutions-Research Focus on the China Convention and Exhibition Industry

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