Direct Marketing Data Collection

Treaties time invested in private companies that are driving the growth on the environment for sustainable business models. Weather Private Treaties, BCCL's investment arm has been one of the early risers in India has been investing in these companies a sustainable environment-friendly technology, which includes lights and Reco ecological Lucifer.

Lucifer Lights is a start up based in Pune that manufactures and exports LED lights. The company has been able to roll out a series of products through feedback from the market and the constant exercise of branding. Seventy new products within three years unprecedented in the lighting industry. Two factors are working for Lucifer Lighting: firstly the cost increase of unstoppable power and universal interest – either a business or home – to cut costs. Secondly, companies are jumping on the car and LED positioning of the brand created by strong lights Lucifer is pointing your attention to the company.

Eco Reco, another private company owned Times of the Treaties, has a first of its kind in India were mobile crusher employed for their clients sites to ensure 100% secure destruction of data on hard disks and other information devices. The process consists in the eradication and in situ destruction of data devices, with the help of mobile crushers. Eco Reco stretching a point to another service under one roof for the collection, disassembly recomercialització, data security and destruction or safe disposal of hazardous waste.

Only around 5% 10% of more than 330,000 tons of electronic waste generated in India is processed in the organized sector. Kabadiwallas handle the rest in the informal sector, but have the advantage of having a presence door step and often a relationship with customers. In its first year of operations, handles 1,300 tons of Eco Reco electronic waste. This was 18% of its installed capacity of 7,200 tons. The biggest challenge was that the concept of e-waste 'was not very prominent in India.

It was only a matter of presenting new category of service but to establish a relatively new entity.

The company has limited resources and marketing happens and this is where the alliance with Times Private Treaties kicks in Eco Reco necessary communication high impact through direct advertising and engagement with the public impact for the construction of the prominence of the brand. The company currently has with over 200 corporate clients across India.

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