Direct Marketing Firms Atlanta

A report has been released after Econsultancy Exact and research companies target markets jointly researched strategies Reputation of brand marketing. Participants in the survey involved nearly 1,000 vendors. The study shows obvious budget cuts heavy sellers of these in radio, newspapers and television, while marketing their products and services online in an effort to build brand reputation and recognition.

The research highlights that, in addition to last climbing in online marketing and brand efforts, in underway are expected to observe a 17% increase in spending on digital marketing. Every day, many companies are moving to online marketing after observe huge online traffic.

"The change is in line at full swing as traders seek to measure the increase first direct sales company, site traffic and improve overall return on marketing investment, "said Morgan Stewart, ExactTarget Research Director and strategy and co-author of the report. "Interestingly, the reputation of the brand is becoming a more important driver of migration in the marketing digital, especially when it comes to social media. "

Almost 70% of respondents showed their interest to increase their budgets digital marketing, especially for social marketing out of the media through sites like Twitter and Facebook. Around 65% of them are developing marketing plans in place for social media are still raising their budgets.

Other results were:
* 28% of respondents have developed and currently in the process of changing their budgets to digital channels from traditional marketing.
* Despite the fact that under a fifth of sellers can only measure the actual ROI for their online marketing investments, almost two thirds of them are all ready not only for investment in marketing online media, but also increase investments.
* 64% of sellers are expected to continue increasing their budgets on SEO (Search Engine Optimization)
* 56% of companies aim to increase their budgets for mobile marketing.
* 54% of sellers are willing to increase their budgets for email marketing channels.
* 51% of sellers are the goal of paid search and increase their budgets in this section.
* 42% of respondents intend to maintain budget as last year 2009, however, 13% plan to reduce their marketing budgets.
* 41% plan to reduce your printing costs or commercialization of radio in 2010.
"Research shows a healthy outlook for digital marketing industry with the most responding companies increased their budgets for the majority of digital channels, "says Linus Gregoriadis, head of research Econsultancy. social media Marketing is the area where companies are more likely to be spending more money in 2010, but areas such as marketing Search engine and email marketing will remain prosperous. "

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