Direct Marketing Organisations

offensive commercial and defense (war) strategies?

I need to find some real examples of organizations that have used these strategies. So far I have examples of defensive strategy, but Im Whos used to beat offensive (attack) strategies strategy ……… VDS-surround opponent with the product / service specific, but avoid direct competition. flank-attack the weak point of attack power (segment Helpless / aging product) Bypass attack-move in areas not covered by guerrilla attacks on opponents – Hit and Run, the short-term measures such as price cuts and promotions if you could make some suggestions which is brilliant!

The strategy of siege – Smirnoff Vodka uses the strategy of siege when another product was introduced and put directly against Smirnoff, but at a lower price (Kotler, 1981). Smirnoff first strike is to raise prices, which preserves the their image quality. After raising their prices, introduced another brand that sells the same price than the competition, and presented a different brand a lower price on the flank attack, the percentage of mid-1970 Xerox owned eighty-eight of the plain paper photocopier market, but almost ten years after Japan-based Canon Copier took half of Xerox's market (Kotler, 1981). The main reason Canon took over a portion as big market for Xerox was using the strategy of accompaniment. Canon is focused on the small size copier market that can not be allow large Xerox copier. This attack was a success because he put the attackers strength against the weakness of the defenders (Kotler, 1981). Attack referral – When The Colgate-Palmolive tried to enter the nonwoven textile industry and health care, had no strength to fight against Procter and Gamble, as they use the ring the strategy of guerrilla attack when IBM won a lawsuit against Hitachi Hitachi on the basis that stole software from IBM. IBM earned small battle, the Japanese computer manufacturers have put themselves on the defensive, spending large sums of money in software research and scarce personnel development had to rewrite the old programs and develop new programs that will not interfere with the rights of intellectual property at IBM

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