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Market research specialists have discovered a new tool that allows them to quickly identify target market cells, measure the acceptance of the buyer, try a new product or service concepts quickly and cost and market characteristics of the survey … Direct Response Card Deck.

Two four cents per contact, the researcher can gather information on market intelligence in both specialized vertical markets (lawyers, doctors, etc.) or broad based horizontal markets (all marketing executives across industry lines). In addition, these same markets can now test the limited geographic area, such as business executives in Hawaii or professionals in Minneapolis.

Not only overcome the marketing of a traditional problems in research … Test sizes … he or she also gets the advantage of accurate measurement and accountability. Because all the answers can be directed back to the research organization, the market for votes is both fast and accurate.

Many companies have difficulties in obtaining statistically significant samples through traditional channels because of budget constraints.

It is not unusual for decisions on strategy they must be based on a sample only 2,000 names a universe of several million potential buyers. This is risky in best. Furthermore, it could give a marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.

With packages direct response cards, you can perform the test or survey of up to 100,000 potential buyers for as little as $ 2,000 or less. For research or marketing consultant this translates directly into significant figures that are statistically significant and predictable.

A proper analysis of this large sampling should result in strategy decisions that are more accurate, more meaningful, more valid and more cost-effective direct marketing.

The ability to sort and make a real / B (or more) testing division offers, prices, etc. has important implications for the team creative.

L 'marketing intelligence gathered through card package can be a valuable guide for success. Critical Data important, discovered through card deck advertising, can determine the answers to questions such as: We headed to the right audience?

Is the public responds to the extent necessary to maximize potential profitability?

Do we have the right combination of supply, price, copy, charts, news, conditions, etc.?

Are the response characteristics of these benefits justify the test as other means of entry direct, such as direct mail, advertising space or broadcast?

There is potential for a variation of this product / service sold closely related to a hearing?

What is the potential gains from back-end sales of related articles?

We barking the wrong tree? We must reduce our losses now and thank our lucky stars that we have been able to discover, low cost, which we wrong?

While the advantage of card games as a tool for market research over the disadvantages, there are some restrictions that need to be aware of:

1. The card itself is small (about 3 "x 5") and, as such, limiting their ability to test things like this long back and offers multiple choice. Some units offer larger format sizes with the ability to fold-over inserts which provide more space, but these options are a significant premium in price. The small space can work to your advantage because it forces you to limit your analysis to the factors that affect the deeper response and profitability … ie supply and price, for example.

2. The color reproduction, is important if your product is not always the best. The conventional type of paper Some 007 bulk normally used in card games is not the best choice for color printing. Most editors cover, however, offer a choice of coated paper and you may find useful.

3. Response rates are, on average, lower in playing cards (1/4th of one percent to 1 percent) of what might be in a situation free of direct mail package. On the surface this may seem a disadvantage. Of Indeed, it is not. His goal in market research / testing is to obtain statistically significant data on the broadest sampling possible … under with budgetary limits.

Card decks allow you to achieve this goal, precisely. It better have an answer 1/4th of 1% of the universe 100,000 names (250 responses) that have to 12.5% (250 responses) from a small cell test name 2000. Although total numbers are the same, the sample former gives a more accurate reflection of market conditions and product and service acceptance.

In sum, we found that direct response card games, if used properly, can be ideal tools for market research. Video cards are inexpensive to use. They provide fast and accurate results projectables. Reduce the risk of sampling error, and the resulting data is statistically significant and valid for at least.

There is only one way of the test to know for sure … it!

About the Author:

©Copyright 2005 Thom Reece All Rights Reserved

Thom Reece is the CEO of On-Line Marketing Group, a direct
response marketing agency with headquarters in Hawaii. He is the
creator of the Online Marketing Resource Center [

http://www.e-comprofits.com
] .Thom can be reached by email at:
thomATe-comprofits.com

Article Source: ArticlesBase.com – How To Use Direct Response Card Decks To Fine Tune Your
Marketing…

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