Direct Marketing Response Rates

How do I increase my leads?

I work for a heating and air conditioning are expanding hours and a city of 40,000 in a size city of 400,000 pieces. Now most customers come from out door advertising a fly-er in the local newspaper. That works well in smaller city without Therefore, in the city the response rate is much lower. We are playing with the ideal of direct marketing? Anyone with business experience has any ideas?

To increase your leads and give you easy to find in this new city, the better you can do is chalk and logo of your company everywhere and anywhere. This works very well in the service industry, because even if your potential customers do not need their services very well then may in the future. If you have seen and heard of your business that gets stuck in the head and when you need a heating and air company that automatically think of you. Ways do this are: stickers of your logo in all its service vehicles sponsor local events out business cards at places frequented LOGO IN ANY PART you can put your business … I do! yellow pages are great in the heating industry and c. Depending on where you live, can be very expensive and yet books in this set is much more difficult to get a good placement, especially on a small budget. Independent of the directories in the area but his research to ensure that people are using. Sender direct shipping of work for some companies, but generally receive a return …. 2% if sending hundreds of thousands but can be worthwhile. Try everything you can and make sure you track where each call comes. Know what is working for you, for you are not throwing money away and get no return. GOOD LUCK!

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