Direct Marketing Trends For 2009

The internet has totally changed the way we communicate and how to research and buy products, but has made shopping easier. Instead of going different brick and mortar stores to buy (often limited options), you can browse through many websites quickly, right to your computer or phone mobile. When it comes to buying cars, the first place potential buyers were on the Internet and visit your local dealer.

To better understand the latest trends in the behavior of car buyers online, consider the following statistics:

• According Research Pew, nearly three of every four U.S. adults use the Internet. It is an amazing resource for many people to do product research and purchasing, as is a smooth approach to buy.

• More and more people are using the Internet to research vehicles. Nearly 90 percent consumers use the Internet to research vehicles – Cars Online study from Capgemini 2009/2010.

• According to JD Power and Associates 68 percent of buyers of used vehicles and 77 percent of new vehicle buyers use the Internet in their purchasing process.

• According to National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are using the Internet to help make their decisions purchase.

• The investments have been increased in recent years in Internet marketing. According to a survey by Autobytel, 93% dealers have increased their marketing budgets online in the last five years – more than half (56%) have increased their marketing budgets Internet by 50% or more.

These figures clearly show that it is more important than ever that the car dealers to have a presence Online. However, some car dealers still dedicate only a fraction of their advertising budgets to internet marketing.

Advantages of Internet marketing on traditional marketing
A dealer who does not use Internet marketing is more likely to lose all these important potential buyers. If you're one of them, consider the following reasons why you should choose internet marketing traditional marketing.

One by one approaches
Use of Internet marketing, a provider can send marketing directed personally to the user. When a potential buyer navigates through the Internet, it happens through online sites and refers to products and services offered. This allows him or her to communicate personally with the dealer. In this way a dealer can maintain a contact directly with potential buyers.

Appeal to specific interests
Unlike traditional marketing, which is reached appeal to a wide demographic, the Internet marketing to specific target audiences and interests of people. Dealers send advertising and increase your websites with full knowledge that the audience interested

Improved return on investment (ROI)
Auto dealers spend hundreds (sometimes even thousands of dollars) in the traditional advertising methods such as TV, radio and newspapers. There are no accurate measure if your target audience is paying attention or not. When it comes to Internet Marketing, a distributor can point and measure accurately anaudience visitors without spending much. This means, a distributor can get better ROI through Internet marketing. An Autobytel survey shows that Internet has provided the highest return on investment (ROI) for car dealerships in the last 5 years. Almost 8 in 10 (79.5%) of respondents said the Internet has been the highest ROI. In In contrast, only 7.5% (TV), 6.5% (daily) and 2.5% (radio) of respondents ranked traditional media as the first.

Profitable
One of the best things in internet marketing is that you do not need a huge investment to start. It's very quick to promote economic and representation. This is not the case with traditional marketing, which is very expensive and takes longer to show results. In comparison with the relationship cost against the reach of the target audience, the Internet marketing is often cheaper than traditional marketing. With a small fraction of traditional marketing budget, a dealer can reach a wider audience.

24 / 7 advertising
A distributor may promote a vehicle or service 24 x 7 x 365 through Internet marketing, it is not possible in traditional marketing. The Moment when a dealer implements an Internet marketing campaign, the licensee products or services will be on air 24 hours a day, 7 days a week. This medium allows consumers to research products and services and buying their own convenience and comfort. This advantage can lead to appeal to consumers in quality results quickly.

It makes you go global
The main advantage of internet marketing is their ability to do its distributor worldwide. For Internet advertising, a dealer can capture the attention of people around the world. No additional cost, a dealer can promote their products or services worldwide. The traditional marketing is a time consuming and very expensive to go global.

The orientation Geographic
distribution of actions actually take advantage of the Internet as a marketing medium that allows ads to be targeted with great precision for the location search – help to achieve a specific geographical location. A distributor can target a specific city, state or a country. Although it has no geographical boundaries, a distributor may restrict services to certain sites.

Given the latest trends in the behavior of the car buyer and advantages over traditional media, it is essential that the car dealers to re-evaluate its advertising strategies and focus more on Internet marketing.

PPC Trends in 2009 – Interview with Marc Poirier