Direct Marketing Uae

The world of mobile communications is not a trend but a phenomenon. The mobile communications industry is one of the most flourishing in the ICT sector. Regarding supply, firms compete by offering different types of services usually through private networks, in terms of investing in capacity and coverage. Regarding demand, consumers are heterogeneous in terms of willingness to pay and ways of using the service.

The rapid acceptance of mobile technology in the last decade is an exceptional phenomenon that has changed society. Mobile subscriber growth continues to emerging markets leading the way. While the industry is grappling with a number of key issues such as economic recession, market saturation developed spectrum and concerns – still expected in 2011 there will be more than 5 billion mobile subscribers worldwide.

Some recent facts and figures:

Mobile communications services originating from the telephony voice. However, the cell phone market, when measured in terms of number of devices wireless is saturating at a pretty fast pace. In short, there can be a significant increase in traffic only through voice telephony. In view This limitation does not seem to be two feasible strategies for achieving growth in mobile communications: (i) the implementation of new mobile services with a diverse range of multimedia applications, and (ii) introduction of new wireless devices with enhanced features, including direct communications device device capabilities.

The technologies that could provide new capabilities to mobile devices is Near Field Communications (mPayments, mobile banking), focusing on payments without contact, advertising, marketing. Mobile phones with contactless payments provide more than $ 36 billion of consumer spending worldwide for 2011.

UAE Government pursuing development of Direct Selling Industry