Direct Marketing Value Chain

LCM suppliers
shows the touch screen is generally used in connection with the video, so it is logical LCD manufacturing supply chain is essential. Its core competencies are involved in the pattern deposited on the glass and liquid crystal manufacturing flexible design time circuit. Therefore, it is more likely to vertically integrate the supply chain of these key elements of intelligent lcd touch. LCD manufacturers have simply chosen to provide a third on the touch screen controller integrated LCD module, the platform of the sensor, or the flexible circuit assembly process.

Logistics Supply Chain
Touchscreen manufacturing logistics supply chain has contact with suppliers and customers depend on sales, customers preferred business model, vertical integration of each provider a little order. Customers can start to consider buying drivers touch screen, sensors, Flex and the LCD directly from the supplier, and make your own design and integration. While this may be that the advantage costs, put all the design, performance and quality problems directly to customers. Each unique design of the touchscreen, so you must configure the controller and characteristics of the sensor, the noise of the LCD, the design elements and the environment correctly. This is often out of the customer "as the ability design first. The most commonly used method for customers to purchase custom designed and tested screen contact of a known member of the supply chain.

Touch Screen Module
Touch screen display module is sold in three main varieties depends on the particular end customer:

Flex Module
It is a control IC and a combination of flexible printed circuits. Flex sensor module driver ITO suppliers are purchasing the touchscreen for reduce design cycle time and increase the output of the touchscreen. Flex module includes a touch screen controller IC with an additional flexible circuit Unit testing in good condition. Flex Modules are usually provided the driver IC design manufacturers Ito distribution channels or end customers. For the Asian market, and this is typical of "average sales representative, who, as representative of a manufacturer and value of the combination of supply chain management.

Touch Screen Module
This product combines Flex modules and ITO sensors. Flex modules time to market, improve product reliability, design flexibility, keeping the sensor. Touch screen module are usually those of ITO conductive glass or design of the sensor film of the largest suppliers of OEM or ODM end customer. Some manufacturers offer drivers easy chip to complete the engineering design of the touch screen module, although this is usually limited to providing a large number of direct customers. Most large customers of industrial design and product marketing needs of a very specific appearance. "So There are few companies use the ready-made form of a touchscreen. Most suppliers of components design and customization directly.

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