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According to a report by ZDNet, Intel has been doing some social media marketing that moves the specimen could well be hailed as a model strategy for other companies.
We have heard of many companies in the past that have prohibited their employees from blogging. Some have even used by fired units. Because you can easily get out of hand, many companies are afraid to allow their employees to speak on its behalf in any online forum. Media Social networks are here to stay, however, and many workers have become knowledgeable participants, although in his person the ability to separate their professional affiliations.
Intel has decided to take advantage of social media marketing and any interest of its employees in social media networks. To ensure that work for the company, but Intel has a department of Social Media and offered to train employees interested in social marketing medium through blogs, social networks, wikis, virtual worlds and web forums. This will definitely allow the company to establish relationships stronger and deeper with customers beyond the traditional marketing and advertising can do.
Employees wishing to participate in the social marketing program and a half on behalf of Intel must be trained and must follow its guidelines social media. This includes compliance with the Code of Conduct Intel and Intel's Privacy Policy. According to the company, the guidelines continue to evolve in step with new technologies and new tools for creating social networks. Are employees to stay current.
Other directives given by Intel employees on social media marketing include confined to their area of experience, offering their own views on evolution and intelligence in the world, respecting confidentiality where necessary; ad only well thought out and meaningful messages and comments, disagree cortesament, respond appropriately and avoid full reviews offensive.
It also reminds employees that "perception is reality" in social media marketing. Are encouraged to be transparent but cautious. It is expected that the leadership and enthusiasm in the talks engaged in. It is a great responsibility, hence the need for training.
A company of giants such as Intel may well be given the luxury to train its own people in the marketing of social media, and even put their own marketing department of social media. Not all companies can afford to do so. In fact, business processes and the front office and back office many, including the development Web social marketing is better external rating. Instead of spending a large amount of capital at home, why not delegate the job to the experts?
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Article Source: ArticlesBase.com – Learn from the Social Media Marketing Model of Intel
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